Don’t underestimate the power of conducting research on a company’s website. Before, most customers only used such websites to inquire on new Citroen quotes, but now all content found in a website can reflect the company’s beliefs and work ethics. However, if you’re new to this concept, all websites might look the same to you. Here is a brief guide about what you should look for when browsing through websites of different Citroen dealers.
Most customers would rather peruse through a Citroen service dealer’s website than go to the center themselves because they want to save themselves from all that sales talk. While some customers may be gullible, others are simply tired of hearing a salesman’s pitch as soon as they walk through the doors. In the same way, the company should spare you from this treatment on their website.
Look through the contents of the page, from the welcome note to the “About Us” page. Is the site more customer-centered or company-centered? Is the content pitch-heavy? Does the company talk about itself in such a high and mighty manner? More often than not, customers don’t even care much about the company – all they care about is finding the car they need. Great Citroen dealers know this and focus more on product specifications and customer concerns.
Remember when you went to your local dealer to buy new Citroen models? As soon as you enter the door, salespeople swarmed all over you, offering assistance. The same guidance should be present even with a dealer’s website. From the moment a customer arrives at the landing page of their website, the user experience should be smooth. The interface must be easy to navigate, with all links working and pointing to the right direction.
Product catalogs must be neat, orderly and packed with information. Used Citroen cars should be separate from new ones, and the catalog should be searchable by model for easier viewing. Most of all, even the website must offer support that is readily available, either via web chat, email or phone.
The one disadvantage websites have over the physical service center is that customer interaction is delayed. While salespeople can answer questions in real-time, there might be a few hours to a few days worth of delay in response. This is why companies should make sure that they have enough people on board to answer questions promptly. In an industry as competitive as the automobile industry, the company that provides assistance first is the one who usually gets the sale.
Although nothing beats going to the Citroen service center yourself, looking through different dealer websites is always a good option. It’s more convenient because you don’t have to run from one dealership to another, trying to find the best one. Instead, you can simply research on the dealers you want through their websites at the comfort of your own home. For more information, just visit at http://www.brisbanecitycitroen.com.au/servicing